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MAZDA TO UNVEIL A NEW SUV AT THE GENEVA MOTOR SHOW
18 Mar 2019
Julian Lurie edited by Liam Mothilall
In a media release received from Mazda Motor Corporation, it was announced that a new Mazda compact SUV will make its world debut at the 2019 Geneva International Motor Show which started on 7 March 2019. The second model in the company's new-generation line-up features a more mature KODO design language and Mazda's new-generation SKYACTIV-Vehicle Architecture. The powertrain lineup showcases the latest SKYACTIV engines, including the company's revolutionary SKYACTIV-X, which adopts a unique combustion method, combining the free-revving performance of a petrol engine with the superior response of a diesel.
The Mazda MX-5 30th Anniversary Edition also makes its European debut. Celebrating three decades since its world premiere at the 1989 Chicago Motor Show, the Mazda MX-5 is the most popular roadster in history, with over 1 million units sold around the world. Also appearing at the show is the all-new Mazda3 hatchback and sedan, the first of the new generation of Mazda cars. The Southern Africa Market can expect the all-new Mazda3 in the second half of 2019.
Mazda Reveals All-New Mazda3
The all-new Mazda3 made its world premiere at the 2018 Los Angeles Auto Show on November 28-29th last year. The fully redesigned model will be rolled out to global markets in early 2019. The Southern Africa market can expect the new model in the second half of 2019. The all-new Mazda3 adopts a matured Kodo design language that embodies the essence of Japanese aesthetics. While the overall design presents a simple, single form, subtle undulations bring the styling to life through shifting light and reflections that glide over the body surface.
The result is a richer and more powerful expression of vitality than that seen in previous Kodo models. Despite sharing the Mazda3 name, the hatchback and sedan models have distinct personalities, the design of the hatchback is dynamic, and that of the sedan elegant.
The all-new Mazda3 adopts Mazda's new SKYACTIV-Vehicle Architecture, designed to enable people to make the most of their natural sense of balance. The powertrain line-up comprises the latest SKYACTIV-X, SKYACTIV-G and SKYACTIV-D engines, each of which provides smooth, responsive throttle control in any driving situation.
Based on its key philosophy of designing the car around the human being, Mazda has dramatically enhanced the car's fundamental driving attributes such that accelerating, turning and braking all feel completely natural. The Mazda3 is a global strategic model that has driven the company's growth from both a brand and business perspective. It has delivered Mazda's renowned driving pleasure to customers all over the world and been a mainstay of global production at key plants.
"The all-new Mazda3 we unveil today begins a new era for Mazda," said Akira Marumoto, Mazda's Representative Director, President and CEO. "The next generation of Mazda cars will enhance the value of the car-ownership experience. Though these products, we will further raise Mazda's brand value and work towards our goal of building ever stronger bonds with customers all over the world."